A new perspective on healthy consumption
Daniela Klaiman discussed human needs that cut across different product categories.
In her Naturaltech 2026 talk, Daniela Klaiman explored four needs that help explain changing consumption: well-being, connection, reality and longevity.
These themes extend beyond traditional categories and influence people’s relationships with products and services. The discussion encourages us to consider consumers’ lives before defining the next solution.
Consult the original coverage to explore the presentation and its implications for the market.
Read the complete original publication in the Naturaltech archive ↗