Naturaltech Journal

Ideas for a market that never stands still.

Business, consumer behaviour and innovation. Explore the event’s stories and insights.

Small brands, big connections

The Naturaltech & Local.e Incubator brought new businesses closer to buyers and partners in 2026.

A reflection on positioning, excessive promises and what people expect from brands.

Specialist stores, supermarkets, pharmacies and supplements are part of the same shopping journey.

The growth of protein beverages shows how functional products reach other consumption occasions.

The importance of human relationships became part of the conversation about health and quality of life.

The Selo Viva Verde recognised environmental initiatives by companies participating in the 2026 edition.

The 2026 Clean Beauty Award celebrated personal care solutions and brands.

Naturaltech’s programme put the well-being market into perspective.

Bruno Fratus shared a broader perspective on sports preparation at Naturaltech 2026.

Daniela Klaiman discussed human needs that cut across different product categories.