Wellness as a driver of new business
Naturaltech’s programme put the well-being market into perspective.
Health, food, movement and quality of life influence a growing number of consumption decisions. Naturaltech 2026 coverage discussed the economic scale of this movement and its effects on industry.
For the industry, the challenge is connecting innovation with real needs. Products combining pleasure, convenience and care help explain the interest in this market.
Read the original publication to consult the figures, sources and arguments presented during the event.
Read the complete original publication in the Naturaltech archive ↗