Consumers move between channels. Retail must keep up.
Specialist stores, supermarkets, pharmacies and supplements are part of the same shopping journey.
Healthy-product consumers combine different channels according to convenience, selection and trust in each purchase. Understanding this behaviour changes how we look at competition and opportunities.
This was the proposed theme for the Naturaltech Circuit in Florianópolis, held in September 2026. Led by Cleber Brandão, the conversation brought together retail perspectives to discuss competition for the same customer.
The original publication provides context for the panel and its aims. The gathering is part of the 2026 archive; see the Circuit page for upcoming events that have been announced.
Read the complete original publication in the Naturaltech archive ↗